eCommerce platform
Furniture & decoration eCommerce / Design Retail
Customer
DomésticoShop (Spanish company specializing in furniture, lighting and designer accessories)
Sector
Furniture and decoration eCommerce / Design Retail
Year
2023
Project type
eCommerce Platform (Migration + Customization + Mobile Optimization)
Technologies
Magento 1.9.3, Theme “Bizzarre” (adaptive/responsive), Amasty Layered Filter modules, Advanced Custom Options, responsive web design
Services performed
- Magento version migration from 1.3 to 1.9.3
- Adaptation of the “Bizzarre” theme to a more modern and mobile-responsive version
- Customization of filters using the Amasty Layered Filter module and Custom Options for complex products
- Internationalization of the eCommerce platform (international sales) and support for physical showrooms in Barcelona and Madrid
- Integration of mobile-friendly UX/UI and performance optimization
Overview
DomésticoShop, with a physical presence in Barcelona and Madrid and international online sales, entrusted Imaginae with updating its Magento-based eCommerce store from version 1.3 to version 1.9.3. The main objective was to ensure mobile compatibility, improve the user experience when browsing multiple design product options, and facilitate its international sales model.
To achieve this, the “Bizzarre” theme was adapted to a responsive environment, and key modules (Amasty Layered Filter and Advanced Custom Options) were implemented to manage products with highly complex configurations.
Development and implemented solutions
Architecture and migration
A structured migration from Magento 1.3 to Magento 1.9.3 was carried out, ensuring the preservation of products, customers, historical orders, and key configurations.
Theme adaptation
The “Bizzarre” theme was fully adapted for frictionless navigation on mobile devices (smartphones and tablets), maintaining the design aesthetic of DomésticoShop and guaranteeing performance and usability.
Functional customization
Given the specialized nature of the products (designer furniture, lighting, accessories with many variations and selections), Imaginae customized:
- The Amasty Layered Filter module allows for refined filtering by materials, brands, styles, sizes, and colors.
- The Advanced Custom Options module manages multiple product selections (finishes, variants, add-ons) and allows the user to configure or customize the item online before purchase.
Internationalization and physical + online logistics
The eCommerce store was configured to allow international shipping, different currencies/taxes, and to showcase the presence of the two showrooms (Barcelona and Madrid) as points of reference for international customers.
UX/UI optimization & performance
Speed improvements, faster loading times, more intuitive navigation, and mobile-first adaptability were implemented, ensuring that the design catalog (with over 15,000 items and 150 brands) was easily accessible.
Results and benefits
- Notable improvement in mobile user experience: the store became fully responsive, increasing the percentage of visits from mobile devices and improving the conversion rate on those devices.
- Thanks to advanced filtering and personalized options, the average customer decision-making time when browsing the catalog was reduced, and sales of configurable products increased thanks to the visibility of all variants.
- Migrating to a newer version of Magento provided greater security, stability, and scalability compared to the previous version, facilitating future integrations.
- By enabling a more robust international store (currencies, taxes, shipping), DomésticoShop strengthened its online channel in foreign markets, expanding its global reach.
- Aligning the physical showrooms in Barcelona/Madrid with the online store contributed to a consistent omnichannel experience that reflects the high-end design brand.
Do you want to take your online store to new international markets with a platform adapted to each country and customer?
Contact Imaginae to create a global, scalable eCommerce designed to sell more anywhere in the world.
