Multi-site B2B Platform

Multi-country B2B eCommerce ecosystem integrated with AS400 and legacy corporate systems

Customer

Fluidra

Sector

Industry / B2B / Pools and Wellness

Year

2024

Project type

Multi-site and multi-country B2B eCommerce platform

Technologies

Magento, J2EE, SOAP Web Services, RPG, AS400, Alfresco DMS, HTML5, CSS3, JavaScript

Services performed

  • Advanced B2B eCommerce Development with Magento
  • Multi-environment, Multi-site, and Multi-country Architecture
  • AS400 Integration (Pricing, Stock, Risk, Login)
  • J2EE Web Services Layer Development (SOAP/RPG)
  • Product and Multimedia Content Synchronization
  • Performance Optimization and Bulk Loads

Overview

Fluidra entrusted Imaginae with the development of its international B2B platform, geared towards distributors and professional clients, with the goal of unifying the sales management of multiple countries and markets within a single digital ecosystem.

The solution was built on Magento, configured as a multi-site and multi-country platform, deeply integrated with Fluidra’s legacy corporate systems based on AS400, guaranteeing total consistency in prices, stock levels, commercial terms, and risk control per client.

Development and implemented solutions

Multi-site and multi-environment architecture

Design and implementation of a Magento environment capable of operating with multiple independent sites, each associated with different countries, languages, currencies and databases, allowing flexible and scalable management of the international business

Advanced integration with AS400

Development of a B2B logic overload that synchronizes in real time:

    • Login and authentication of professional clients
    • Personalized prices by client and market
    • Updated stocks
    • Risk control and credit limits

J2EE web services layer

Creation of an intermediate layer based on J2EE, responsible for orchestrating communications between Magento and the AS400 environment through:

    • Optimized SOAP calls
    • Execution of programs RPG
    • High-volume bulk data loading processes, reducing times and latencies

Catalog and content synchronization

Product catalog integration with the external tool pdb.astralpool.com, ensuring consistency of technical and commercial data.Images and multimedia resources are managed from Alfresco (Document Manager), maintaining a centralized repository decoupled from the eCommerce platform.

Performance optimization and scalability

Comprehensive service review, intelligent caching, and call optimization to ensure stability and adequate response times in a B2B environment with large volumes of information.

Results and benefits

  • Unified international B2B platform, ready to operate in multiple countries from a single architecture. 
  • Full integration with legacy systems, avoiding duplication and errors in critical data (prices, stock levels, risks). 
  • Significant performance improvement, especially in bulk upload processes and catalog synchronization. 
  • Greater autonomy for distributors and professional customers, with real-time access to up-to-date business information. 
  • Centralized management of multimedia content, reducing operating costs and improving visual consistency. 
  • Solid and scalable technological foundation for future expansion into B2B markets and functionalities.

Do you need an international B2B platform integrated with your corporate systems and ready to operate in multiple countries?

At Imaginae, we design scalable, secure, and fully integrated B2B solutions with legacy environments, designed to optimize business operations and support the global growth of your organization.

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