International eCommerce for Cosmética Eficaz
Development and customization of a Prestashop platform with dynamic catalog management by country
Customer
MC Med Cosmetics – Cosmética Eficaz
Sector
Cosmetics / Beauty / International eCommerce
Year
2024
Project type
International online store based on Prestashop
Technologies
Prestashop, PHP, MySQL, JavaScript, HTML5, CSS3, GeoIP, Responsive Design
Services performed
- Advanced PrestaShop Customization
- Development of country-specific logic and management of regional catalogs
- Multi-language and multi-currency configuration
- Integration with international payment gateways
- Responsive design optimization and technical SEO
- Ongoing maintenance and support
Overview
CosmeticaEficaz.com, part of the IMC Med Cosmetics group, is an online sales platform for professional cosmetic products.
The Imaginae team carried out the technical development and customization of the Prestashop environment to adapt it to an international e-commerce model, intelligently managing catalogs and products according to the user’s country of origin.
The project aimed to optimize the overall shopping experience, ensuring regulatory compliance and product consistency across all markets.
Development and implemented solutions
Customization by country of origin
Implementation of a business logic that blocks or unlocks product families based on the user’s location (determined by GeoIP and server rules).
This way, each visitor only sees the products and ranges available in their country, ensuring proper legal and commercial management.
International multi-language and multi-currency architecture
Configuring the Prestashop environment to manage different languages and currencies depending on the country, offering a localized and consistent experience.
Responsive design and UX/UI optimization
Adapting the store to all devices, prioritizing fast navigation and a smooth shopping experience on mobiles and tablets.
International payment and logistics integrations
Implementation of secure payment gateways compatible with major international methods (credit card, PayPal, Bizum, Stripe).
Configuration of shipping modules adapted to the procedures and rates of each country.
Technical SEO and performance
Optimization of URL structure, metadata and loading speed to improve organic positioning and overall visibility of the eCommerce.
Ongoing maintenance and support
Imaginae provides technical follow-up, CMS updates, and support for future expansions and new regional rules.
Results and benefits
- Advanced PrestaShop Customization
- Development of country-specific logic and management of regional catalogs
- Multi-language and multi-currency configuration
- Integration with international payment gateways
- Responsive design optimization and technical SEO
- Ongoing maintenance and support
Do you want to take your online store to new international markets with a platform adapted to each country and customer?
Contact Imaginae to create a global, scalable eCommerce designed to sell more anywhere in the world.
